Nickelodeon is sending Spongebob SquarePants, Dora the Explorer and more of their popular cartoon characters out to entice kids to have a healthier diet and lifestyle. A multi-year licensing agreement with Grimmway Farms, Inc., Boskovich Farms and LGS Specialty Sales has been signed to introduce packaged fruits and vegetables featuring popular Nickelodeon characters.

"Getting children to eat healthier has always been a struggle for parents. SpongeBob SquarePants is one of the most recognisable and adored characters in touch with youth culture today. Partnering him with one of the healthiest vegetables in the supermarket will definitely appeal to both kids and their parents," said Boskovich Farms vice president sales and marketing Don Hobson.

Of course, as parents, we should still limit our children's viewing times. However, it sure is heartening to know that if and when they do watch, the values and habits showed are parallel to what we are trying to show and teach our own kids. Even if it probably is just a marketing ploy.