parenting
Polly Wheels for Your Polly Pocket
Filed in archive Fun for the kids by Melissa Petri on March 7, 2007
Polly Wheels for Your Polly Pocket
In a bid to break gender barriers, Mattel puts girls in the driver's seat.

Owner of Matchbox and maker of Hot Wheels, Mattel is introducing cars to girls via Polly Wheels. Polly Wheels are cars driven by Polly Pocket dolls.

Candy colored Polly Wheels™ are the first-ever die-cast vehicles designed for girls. Each car will, of course, include a mini-sized doll.

IMHO, toys need not be gender-specific. I like the direction that Mattel is taking.

thanks to Janna for the tip!


Permalink: Polly Wheels for Your Polly Pocket
Tags: mattel  polly  wheels  parenting  home  polly+wheels  polly+pocket  february+2007 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/56753
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